David joined Cliste Hospitality in January 2022, from the academic sector having completed his doctorate in place management, lecturing, and setting up his strategic consultancy business. Prior to that, in 2011, David co-founded the Aunty Nellie Sweet Shops, opening 16 stores throughout Ireland. The company was acquired by Hobart Enterprises Group, where David then served as Managing Director, overseeing their manufacturing setup, and assisting with further acquisitions and new product development.